TRENT ROBERTSON
Webflow developer, animator, & product designer
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Research & Discovery
I conduct user research—interviews, surveys, usability tests, and analytics reviews—to uncover user needs and pain points. I analyze both qualitative and quantitative data, then synthesize the findings into personas, journey maps, and problem statements that frame design opportunities.
Strategy & Planning
I translate insights into design strategies that align with business goals. I define experience objectives, success metrics, and partner with product managers to scope features and prioritize work effectively.
Experience Design
I create wireframes, interaction flows, and prototypes to bring ideas to life. I also structure clear information architecture and ensure accessibility and responsive design across all platforms and devices.
Collaboration & Execution
I work closely with engineers to ensure a smooth handoff from design to development. I partner with visual designers, researchers, and product managers to refine solutions, and I facilitate design workshops and critiques to strengthen collaboration.
Testing & Iteration
I lead usability testing, A/B experiments, and concept validation. I iterate on designs based on data and feedback, always balancing quick fixes with a longer-term vision.
Leadership & Mentorship
I mentor junior designers, provide constructive feedback, and advocate for design thinking within the organization. I also present design work and influence leadership by connecting design strategy to business outcomes with clear storytelling.
You’re a security agent working inside a fortified operations center of 50 agents, each with multiple screens, monitoring a steady stream of alarms. A massive screen at the front of the room assigns alerts in real-time. But here’s the challenge: 97% of those alarms are false. And yet, the 3% that matter demand immediate and accurate action.
What system do you rely on? Disjointed, outdated, and inconsistent across regions. Navigating it adds friction, increases error rates, and slows response in an environment where speed is critical.
Johnson Controls brought me in to fix that.
As Lead UX Designer, I led a full-service redesign of the Global VSOC platform, starting with on-site ethnographic research. I mapped agent workflows, identified bottlenecks, and built a scalable design system that reduced noise and clarified high-pressure decisions.
The new experience aligned APAC and North American teams, reduced training time, and laid the foundation for future AI and automation. It was presented to the Board, helped revive a key partnership, and is now in active development.
Because in a room full of noise, clarity is the most powerful tool you can give an agent.
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Johnson Controls needed to modernize its global video surveillance platform and position it as a white-label solution for high-profile enterprise partnerships. The legacy system was inconsistent, fragmented, and not scalable.
Lead UX Designer overseeing end-to-end research, design strategy, and stakeholder alignment—culminating in a presentation to the Board of Directors and successfully resubmitting a critical Microsoft partnership bid.
Led foundational research, mapped current-state workflows, and created a next-generation security experience powered by AI, ML, and a unified design system. The redesign supported global operations and helped reduce onboarding time, operational errors, and decision latency in high-stakes environments.
Unified User Interface: Delivered a consistent UI across APAC and North American operations, facilitating seamless cross-regional functionality.Enhanced Operational Efficiency: Improved system usability led to quicker response times and more accurate threat assessments by security personnel.Reduced Training Time: The intuitive design decreased the learning curve for new users, resulting in faster onboarding and reduced training costs.Scalable Design Framework: Established a design system adaptable to future technological integrations, including AI-driven analytics and automation features.
Let’s bring your ideas to life! Share your vision, goals, and requirements, and I’ll craft a tailored solution that meets your needs.
