TRENT ROBERTSON
Webflow developer, animator, & product designer
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Research & Discovery
I conduct user research—interviews, surveys, usability tests, and analytics reviews—to uncover user needs and pain points. I analyze both qualitative and quantitative data, then synthesize the findings into personas, journey maps, and problem statements that frame design opportunities.
Strategy & Planning
I translate insights into design strategies that align with business goals. I define experience objectives, success metrics, and partner with product managers to scope features and prioritize work effectively.
Experience Design
I create wireframes, interaction flows, and prototypes to bring ideas to life. I also structure clear information architecture and ensure accessibility and responsive design across all platforms and devices.
Collaboration & Execution
I work closely with engineers to ensure a smooth handoff from design to development. I partner with visual designers, researchers, and product managers to refine solutions, and I facilitate design workshops and critiques to strengthen collaboration.
Testing & Iteration
I lead usability testing, A/B experiments, and concept validation. I iterate on designs based on data and feedback, always balancing quick fixes with a longer-term vision.
Leadership & Mentorship
I mentor junior designers, provide constructive feedback, and advocate for design thinking within the organization. I also present design work and influence leadership by connecting design strategy to business outcomes with clear storytelling.
You’re ready to book a once-in-a-lifetime Porsche Driving Experience. But instead of excitement, you’re met with friction: a multi-step booking flow packed with waivers, guest info forms, and unclear next steps — all before payment. On mobile, it’s even worse. The UI lags, the layout collapses, and you second-guess whether to continue.
That’s the moment Porsche was losing customers — and revenue.
I was brought in as Lead UX Designer to turn that around.
Through analytics review, stakeholder interviews, and focused user testing, I mapped the complete journey—from first click to final confirmation.
I identified:
I built personas, journey maps, and a future-state flow aligned to user intent and emotional momentum. I deferred non-critical tasks (like waivers) post-purchase and elevated the visual language to reflect Porsche’s premium identity.
The updated booking flow wasn’t just more usable — it felt more Porsche..
The booking flow for Porsche’s Driving Experience was confusing, front-loaded with legal and logistical steps, and poorly optimized for mobile — leading to lost bookings, user frustration, and brand misalignment.
The redesigned flow was reviewed by key stakeholders and became a benchmark for future experience enhancements across platforms.
Figma · UX Research · Service Design · Mobile Optimization · Journey Mapping · Interaction Design · A/B Testing · Stakeholder Alignment
A booking experience that didn’t just work — it accelerated.
The new UX reduced friction, increased trust, and captured user commitment when it mattered most.
Because when you’re booking a Porsche, the experience should feel like driving one.
Let’s bring your ideas to life! Share your vision, goals, and requirements, and I’ll craft a tailored solution that meets your needs.
