My Role

Research & Discovery
‍I conduct user research—interviews, surveys, usability tests, and analytics reviews—to uncover user needs and pain points. I analyze both qualitative and quantitative data, then synthesize the findings into personas, journey maps, and problem statements that frame design opportunities.
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Strategy & Planning
‍I translate insights into design strategies that align with business goals. I define experience objectives, success metrics, and partner with product managers to scope features and prioritize work effectively.
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Experience Design
‍I create wireframes, interaction flows, and prototypes to bring ideas to life. I also structure clear information architecture and ensure accessibility and responsive design across all platforms and devices.
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Collaboration & Execution
‍I work closely with engineers to ensure a smooth handoff from design to development. I partner with visual designers, researchers, and product managers to refine solutions, and I facilitate design workshops and critiques to strengthen collaboration.
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Testing & Iteration
‍I lead usability testing, A/B experiments, and concept validation. I iterate on designs based on data and feedback, always balancing quick fixes with a longer-term vision.
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Leadership & Mentorship
I mentor junior designers, provide constructive feedback, and advocate for design thinking within the organization. I also present design work and influence leadership by connecting design strategy to business outcomes with clear storytelling.