As Lead UX/UI Designer, I was responsible for the end-to-end redesign of Urbint’s core SaaS tool, crafting a B2B UX strategy, integrating machine-learning insights, and extending the design system to support desktop and mobile concepts.
You’re a DevOps manager at a large enterprise. You’re not just picking tools — you’re staking your credibility on them. Every decision carries risk: delays, cost overruns, failed integrations, or reputational fallout. Microsoft’s DevOps Toolchain Generator promised to streamline those decisions and automate scalable workflows — but the reality fell short.
The UI was dense. The logic wasn’t clear. Labels were vague. Instead of clarity, users got anxiety.
I led a full redesign of the platform. I began by conducting deep stakeholder interviews and workflow audits to understand user needs and failure points. From there, I rebuilt the end-to-end experience: clarified the language, streamlined navigation, and introduced a modular, scalable design system aligned with Microsoft’s visual standards.
The result? A modern enterprise tool that reduces cognitive load, builds trust with users, and helps managers make confident, strategic decisions — fast.
The original Microsoft DevOps Toolchain Generator had high cognitive load, unclear logic, and inconsistent UI patterns. This created confusion for managers and slowed enterprise adoption, eroding trust at critical decision points.
UX Audit · Wireframes · Prototypes · Redesign Deck · Testing Insights
Adobe XD · Microsoft Teams · Microsoft Design System
Clearer flows and copy helped users move faster and with more confidence.
Managerial users adopted the tool at significantly higher rates post-launch.
A modular design system enabled future integrations and streamlined development.
The new experience directly addressed reputational concerns by building transparency and support into the interface.
Let’s bring your ideas to life! Share your vision, goals, and requirements, and I’ll craft a tailored solution that meets your needs.