My Role

Research & Discovery
‍Conduct user research—interviews, surveys, usability tests, and analytics reviews—to uncover user needs and pain points. Analyze qualitative and quantitative data, then synthesize findings into personas, journey maps, and problem statements that frame design opportunities.
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Strategy & Planning
‍I translate insights into design strategies that align with business goals. I define experience objectives, success metrics, and partner with product managers to scope features and prioritize work effectively.
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Experience Design
‍I create wireframes, interaction flows, and prototypes to bring ideas to life. I also structure clear information architecture and ensure accessibility and responsive design across all platforms and devices.
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Collaboration & Execution
‍I work closely with engineers to ensure a smooth handoff from design to development. I partner with visual designers, researchers, and product managers to refine solutions, and I facilitate design workshops and critiques to strengthen collaboration.
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Testing & Iteration
‍I lead usability testing, A/B experiments, and concept validation. I iterate on designs based on data and feedback, always balancing quick fixes with a longer-term vision.
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Leadership & Mentorship
I mentor junior designers, provide constructive feedback, and advocate for design thinking within the organization. I also present design work and influence leadership by connecting design strategy to business outcomes with clear storytelling.

General-Info

Client

Ryder Trucks

Service

UX Design, Visual Design

Tools

Figma, Sketch, Adobe XD

App Store example image created for Ryder's App Store and Google Play.

Project Overview

Ryder needed help applying their new MUI design system to their existing RyderGyde App. This was a 3-month contract. I was tasked with applying this new design library to the platform. The aim was to enhance the overall user experience and visual consistency across the site.

You can view the MUI product line here: https://mui.com/material-ui/getting-started/templates

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Challenge

The existing RyderGyde interface was outdated and inconsistent, leading to user confusion and a lack of engagement by the targeted users, which were mainly fleet managers. Our goal was to create a more intuitive and visually appealing experience that aligned with Ryder's brand identity.

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Approach

I conducted user research to identify pain points and areas for improvement. Collaborating with stakeholders, we established a design system that included updated typography, color schemes, and component styles. This system was then applied to the RyderGyde interface, ensuring a cohesive look and feel.

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Impact

The redesign resulted in a 40% increase in user engagement and a significant reduction in support queries related to navigation issues. Users reported a more enjoyable experience, with clearer pathways to access the information they needed.

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Key Features

Streamlined navigation with a focus on user tasks.
Consistent visual elements that enhance brand recognition.
Responsive design ensuring usability across devices.

Conclusion

The successful implementation of the new design library not only improved the aesthetics of RyderGyde but also fostered a more user-centric approach, ultimately enhancing customer satisfaction and loyalty.